top of page


The Full Story

Welcome to IAMNOTNOTACAT Clothing, a boundary-pushing street and alternative clothing brand that thrives on the fusion of feline fascination, internet culture, mind-expanding psychedelics, and the whimsical embrace of absurdism.

In a world where the lines between reality and surrealism blur, IAMNOTNOTACAT offers a unique sartorial haven that challenges norms, celebrates individuality, and invites you to step outside the confines of conformity.

Inspiration: A Collision of Themes

IAMNOTNOTACAT draws its inspiration from an eclectic mix of influences. Cats, as mysterious and enigmatic creatures, serve as muses, embodying the brand's desire to explore the enigma of existence. The ever-evolving world of memes injects humor and satire, offering a lighthearted commentary on the absurdity of modern life. Psychedelics infuse an otherworldly dimension, reflecting a search for new perspectives and expanded consciousness. All these threads converge in a symphony of colors, patterns, and designs that challenge perceptions and ignite conversations.

Street and Alternative Aesthetics: Expressive Individuality

IAMNOTNOTACAT's clothing line is a canvas for those who reject the mainstream and seek to express their true selves. The brand's street and alternative aesthetics provide an outlet for individuals to boldly redefine their personal style. From graphic tees adorned with mind-bending visuals to hoodies that cocoon you in a surreal embrace, each piece is a statement, a testament to embracing the unconventional amidst the mundane.

Navigating the Late-Capitalist Hellscape:

In a society defined by its capitalist constraints and ever-narrowing definition of normalcy, IAMNOTNOTACAT emerges as a subversive force. The brand confronts the contradictions of the late-capitalist hellscape by juxtaposing it with the imaginative, the strange, and the counterintuitive. By wearing IAMNOTNOTACAT, you're not just donning clothing – you're making a defiant choice to reject the monotony of mass-produced attire and to reclaim your agency.




IAMNOTNOTACAT invites you to become a part of an absurdist revolution. As you navigate the labyrinthine corridors of this contemporary world, clad in IAMNOTNOTACAT's creations, you're not just wearing clothes – you're participating in a rebellion against the mundane. It's a statement that life is an enigma, a chaotic dance of existence, and you're ready to embrace it all, one delightfully absurd outfit at a time.

Step into IAMNOTNOTACAT's universe, where cats, memes, psychedelics, and absurdism collide to create a tapestry of expressive clothing that transcends convention. Embrace the eccentric. Defy the ordinary. IAMNOTNOTACAT.

bottom of page